Category: Data Quality

• Every marketer’s dream: Clean, segmented data—How can you get there?

  Great data is the basis for great marketing Data scientists are intimately familiar with the processes data must go through before it can be used for machine learning models and analytics. Marketers, on the other hand, are usually not. The journey that customer data takes before it’s actually useful is outside of many marketers’ purview…

  Abhi Yadav

  January 27, 2020

  Data Quality

• GDPR and CCPA

  The EU General Data Protection Regulation (GDPR) went into effect last year, on May 25, 2018. Following in the EU’s footsteps California has now enacted a similar policy, the California Consumer Privacy Act (CCPA), which will go into effect Jan. 1, 2020.  These regulations are the first of many that have forced companies to change how they…

  Abhi Yadav

  November 6, 2019

  Data Quality, Growth Mindset

  CCPA, GDPR, Privacy